Introduction
23 Capital respects your privacy and is committed to protecting your personal data. This privacy notice will (i) inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from), sign up to our newsletter, mailing list, contacts database or other direct marketing initiatives from time to time or request information in relation to a product or service we may provide from time to time and (ii) tell you about your privacy rights and how the law protects you.
It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.
This privacy policy covers:
Who we are
23 Capital Sports Limited t/a 23 Capital is a limited company registered in England and Wales with company registration number 16300913, and with its registered address at 15 Golden Square, London, England, W1F 9JG.
We are registered as a Data Controller with the Information Commissioners Office (ICO) Registration Number: ZB901229
This privacy notice is issued on behalf of the 23 Capital group so when we mention “23 Capital”, “we”, “us” or “our” in this privacy notice, we are referring to the relevant company in the 23 Capital group responsible for processing your data.
The data we collect about you
We collect data that you provide to us, e.g.:
We may also collect data which we generate about you, from sanctions, anti-money laundering, “know your customer” or other due diligence checks.
We also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.
How we collect your personal data
We collect data and process data when you:
How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
The reasons we use your information include to:
Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third-party direct marketing communications to you via email or text message. Please also Contact Us if you need details about the specific legal ground we are relying on to process your personal data.
Marketing
Where we would like to send you relevant information about the services that we think you might like, we will seek and confirm your explicit consent to do so. You have the right to withdraw consent to marketing at any time by contacting us.
If you ask us not to send you marketing, it may take us a short period of time to update our systems and records to reflect your request, during which time you may continue to receive marketing messages.
Also, please note that withdrawal of consent does not affect the personal data we processed during the time we held valid consent.
We’ll continue to use your contact details to provide you with important information or if we need to tell you something to comply with our regulatory obligations.
We will get your express opt-in consent before we share your personal data with any company outside the 23 Capital group for marketing purposes.
Cookies
We use only essential cookies on our website. These cookies are necessary for the website to function properly. We do not use analytics, advertising, or third-party cookies that track your behaviour or collect personal data beyond what is strictly required for the site to operate.
What are cookies?
Cookies are small text files placed on your device when you visit our site. They help us remember your preferences, improve website functionality, and understand how visitors use our site.
Types of cookies we use
Managing your cookie preferences
When you visit our site, you can choose to accept or reject non-essential cookies via the cookie banner or by adjusting your browser settings. Please note that disabling certain cookies may affect your experience on the site.
Changes to this policy
We may update this Cookie Policy from time to time. We encourage you to review this section periodically to stay informed about how we use cookies.
If you have any questions about our use of cookies, please contact us.
Disclosures of your personal data
We may have to share your personal data with the following third parties for the purposes set out above:
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes, only permit them to process your personal data for specified purposes in accordance with our instructions via an appropriate written agreement.
Transferring your information overseas
We may transfer your data outside the European Economic Area (EEA), for example to our external services providers located outside the EEA.
We may need to transfer your information in this way to carry out our contract with you, to fulfil a legal obligation, to protect the public interest and/or for our legitimate interests. In some countries the law might compel us to share certain information, e.g. with tax authorities. Even in these cases, we’ll only share your information with people who have the right to see it.
Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA
How we store your data
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Data retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
We will establish data retention periods based on legitimate business purposes, compliance obligations, and legal obligations. Once the retention period has been reached the documentation will be securely disposed of.
We may need to retain your information for a longer period where we need the information to comply with regulatory or legal requirements or where we may need it for our legitimate purposes, e.g. to help us respond to queries or complaints, fighting fraud and financial crime, responding to requests from regulators, etc.
Your legal rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. These rights include:
If you wish to exercise any of the rights set out above, please contact us.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
You will normally not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive.
Changes to this privacy policy
This version was last updated on 28th May 2025.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Contact us and complaints
If you have any questions in relation to this privacy notice, please contact 23 Capital using the details below:
Email address: info@23-cap.com
Postal address: 15 Golden Square, London, England, W1F 9JG
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.