Our Story

Industry transformation

23 Capital launched in 2014, at a time where industry and technological advances in the sports, music and entertainment sectors, such as digital streaming and competition for broadcasting rights, were providing organisations, brands and individuals new and lucrative opportunities to capitalise on their talent and IP.

A historically underserved sector

Many of the businesses in these sectors, despite being well positioned to leverage their intangible assets, lacked the access to institutional markets and the traditional financing needed to fund these commercial endeavours. Those willing to provide finance lacked the sector expertise to keep up with the fast-changing landscape and complex financial demands required to meet their clients’ needs.

Founding principles

23 Capital was built on the belief that businesses should have access to a higher standard of specialist financing than that experienced by other sectors. It has set out to fill this gap by leveraging its unique depth of knowledge to provide clients with a fairer, and better aligned solution that helps clients recognise the full value of their assets.

Finding a new focus

Following changes within the credit and financial markets, brought on by the COVID-19 pandemic, 23 Capital now focuses exclusively on financing the sports sector.  23 Capital’s work continues to shape the sports financing landscape, helping to define, inform and educate the sector, whilst delivering finance with speed and efficiency.