23 Capital appoints new Global Chief Marketing Officer


Posted: 12.09.19

Share article

Darrell McLennan Fordyce has been appointed Global Chief Marketing Officer of 23 Capital, a leading capital and solutions provider focused exclusively on the sports, music and entertainment sectors.

McLennan Fordyce has more than 20 years of experience across the sports and media landscape and is joining the team’s London office with a remit to build the 23 Capital brand across Europe, North America and beyond. He will work closely with the company’s origination and strategy teams to define 23 Capital as the pre-eminent provider of capital and solutions to the Sports, Music and Entertainment sectors. Since inception in 2014, the company has deployed and advised on over $3bn of transactions and last month opened a new office in Barcelona.

Darrell McLennan Fordyce

Darrell McLennan Fordyce

He previously worked closely with Pembroke VCT portfolio of businesses, including Boat International Media and Heist Studios, and has also held senior roles across the industry, including Head of Sports and Games Marketing at Orange and Senior Director, Marketing and Communications, at the NBA. He worked on the agency side with WPP and Ivory Worldwide. McLennan Fordyce also advised on bids to host the Ryder Cup, Volvo Ocean Race and America’s Cup and started his career spending 9 years as a British Army Officer.

Stephen Duval, co-founder of 23 Capital: said, “Darrell joins 23 Capital at an exciting time in the company’s growth and brings a wealth of marketing and media experience that will help shape the business as we continue to explore opportunities across new sectors and markets.”

Darrell McLennan Fordyce said: “Having seen all sides of our industry, from brands to rights holders, agencies to governing bodies, I am excited to join 23 Capital who represent a refreshing and dynamic approach to the sports, music and entertainment sectors. Jason Traub and Stephen Duval have built a fantastic team and I look forward to helping 23 Capital realize their ambition to be the thought leaders and pre-eminent provider of capital and solutions to the Sports, Music and Entertainment sectors.”


Suggested reads

07.10.19 | Insights

The 2019 Rugby World Cup: Capturing the Moment and Creating Legacy

How can brands and organisers leverage what is the first Rugby World Cup on Asian soil? 23 Capital's Global CMO, Darrell McLennan Fordyce, shares his insight into how best a legacy can be built from the tournament that will sustain the sport at all levels.

04.10.19 | Insights

NFL at 100: Streaming giants nearing the end zone

As the NFL celebrates its' 100th season, Stephen Duval takes a closer look at how streaming is shaping the future of broadcasting rights for the sport

24.09.19 | Press

23 Capital announced as Official Partner of the Sport Industry Awards

23 Capital has been announced as a new Official Partner of the Sport Industry Awards.