Real Madrid C.F., honoured by FIFA as the Best Club of the 20th Century, has won a record 12 European Club Championships and 33 Spanish Club Championships.
The world premiere of this state-of-the-art, touring football experience will be in Melbourne in June 2018, ahead of the 2018 FIFA World Cup. The Real Madrid World of Football Experience has been designed to engage football and sporting fans of all ages. Located on the Melbourne Museum Plaza and housed in a massive, touring pavilion, it will feature a unique physical and digital interactive experience, an immersive 360 cinematic match day experience, a FIFA EA Sports gaming arena and a stunning collection of the Club’s most famous trophies and memorabilia.
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Following its debut in Melbourne, the Real Madrid World of Football Experience will tour the world for five years, visiting a further 14 cities in a partnership between Real Madrid C.F. and two leading Australian entertainment companies, iEC Exhibitions! and TEG.
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23 Capital, the specialist finance and solutions company focused exclusively on the Sports, Music, & Entertainment sectors, who are also the largest cross-border capital and solutions provider in European football, has provided financing for the project under an innovative model that delivered iEC Exhibitions! a flexible capital solution.
Stephen Duval, Co-Founder of 23 Capital said:
“We are delighted to have built a partnership with iEC Exhibitions! to facilitate this brilliant project which celebrates the world’s greatest club, Real Madrid, in such an innovative way. We understood the vision, the potential and also the complexities of a project on this scale and were able to address the clients’ needs with a flexible solution. The partners’ ambition for the project is truly thrilling and we can’t wait to see it brought to life in Melbourne this June.”