23 Capital has announced the funding of OTRO, a unique and innovative digital football fan platform that goes live across the world today.
OTRO presents exclusively curated content from many of the world’s most famous football players. The full list of players who have joined OTRO are Lionel Messi, Neymar Jr, David Beckham, Zinedine Zidane, James Rodriguez, Luis Suarez, Isco, Romelu Lukaku, Jerome Boateng, Paulo Dybala, Gabriel Jesus, Lieke Martens, Benjamin Mendy, Dele Alli, David Luiz, Toni Duggan, and Eric Cantona. Together they have a social media following approaching one billion.
Beckham & Williams
23 Capital has played a pivotal role in the creation and evolution of OTRO via its funding partnership. It has provided a structured facility to deliver an innovative offering to OTRO which maximizes the potential of exclusive IP rights, an area in which 23 Capital has deep sector knowledge.
Since inception in 2014, 23 Capital has deployed and advised on over $2.55bn of transactions. As a specialty finance platform, 23 Capital participates in transactions across the capital structure and employs multiple financing strategies ranging from passive IP lending and project finance transactions, to highly structured corporate facilities. 23 Capital has committed and partnership capital of over $2bn to invest across the SM&E sector.
TEASER-LUIZ MARTENS SUAREZ-LANDSCAPE
Jason Traub, CEO and Founder of 23 Capital, "23 Capital’s funding and specialist sector knowledge of the sports, music and entertainment industries has been central in helping create and build OTRO. With an estimated 3.5 billion fans across the world, football is a major driver of online content. OTRO is a digital fan club that brings high quality, curated content from many of the world’s leading footballers into a single digital offering for fans. It breaks new ground in creating a platform where the players can maximise their digital IP while connecting with their fans through their love of football."
Jeremy Dale, CEO of OTRO comments, “Football fans all over the world want a deeper connection with their heroes and this is where OTRO comes in. This line up of players is beyond even my wildest dreams and I know that fans are going to love them coming together to form one club where they share their stories. We’ve specifically designed OTRO to be a community where members and players engage directly. These players are the founding members of OTRO and they are now inviting their fans to join their other club.”
Messi & Zidane
“This has been a long journey, as many things that are so transformational often are. It has been so valuable having Jason and the team at 23 Capital as our investment partners. They’ve been supportive, patient and provided great advice throughout the journey.”
In late 2017, 23 Capital brought on two significant equity partners and transactional capital providers in Quantum Partners LP, a private investment fund managed by Soros Fund Management LLC (and its affiliates) and Corrum Capital alongside its founding shareholders.